For more than two decades, I’ve provided web content management and copywriting support to leaders in the commercial real estate, telecommunications, insurance, automotive, and banking sectors.
The communications I was accountable for delivering informed and empowered hundreds of call centre agents at Shaw Communications, more than 2000 national office and property management employees at Cadillac Fairview and more than 35,000 employees in the Personal & Commercial Banking group at RBC.
Feel free to click on any of the links below to view my resume, writing samples, websites, podcasts and numerous social media profiles.
- Resume
- Professional summary
- Website Promo Deck
- Creative samples
- Adobe InDesign e-portfolio
- Pexels (royalty-free photos)
- Flickr (royalty-free photos)
- Unsplash (royalty-free photos)
Websites:
- UPLevel blog posts
- Automotive News & Advice – CARFAX
- Almega Asset Management site mockup
- Scotia Oils Ltd.
- “Let’s have a conversation!” – sample campaign landing page
- WestJet destination page mockup
- UPLevel blog posts
- Automotive News & Advice – CARFAX
- Almega Asset Management site mockup
- Scotia Oils Ltd.
- “Let’s have a conversation!” – sample campaign landing page
- WestJet destination page mockup
Writing samples:
- Articles – The Market Online
- Author Profile – Associate Content Manager at CARFAX
- Carfax Editing Exercise
- Sample press release
- Winning in Agriculture – RBC
- Wellness Program Pre-launch memo – Broker-facing
- Wellness Program launch memo – Broker-facing
- Wellness Program holiday promo memo – Plan member-facing
- RBCI Competitive Intelligence Bulletin
- Tradesii – drive quality leads to your showroom (blog post)
- 5 Reasons Why Collection Agencies Are Not Your Enemy (blog post)
- 5 Reasons to Outsource Your ARM (blog post)
- 5 Signs That It Might Be Time to Outsource Your Collections (blog post)
- 5 Ways to Manage Stress (blog post)
- 5 Ways to Boost Productivity (blog post)
- 5 Ways to Improve Team Collaboration (blog post)
- 5 Ways to Improve Your Listening Skills (blog post)
- 5 Ways To Improve Customer Communications (blog post)
- Preparing Your Workspace For Post-COVID (blog post)
- Tips for a Clean & Healthy Home Office (blog post)
- So, you want to be a landlord? (blog post)
- So, you’ve taken the plunge! (blog post)
- It’s True: Effective Content Marketing Will Grow Your Business (blog post)
- Are Bacteria, Viruses and Germs Lurking in Your Workspace? (FB blog)
- We’re in it to win it – Gowan Consulting
- Virtual Training Series Info Sheet
- Keep Your Employees Safe and Your Stored Goods Grounded (Johnston Equipment)
- The Market Herald Roadshow – Interviews from the TMH conference series
- From the floor at PDAC 2023 – Interviews from the PDAC conference
Audio/Video:
Social media:
- Sample social media posts (Sanitized By Fog, UpLevel, Gowan Consulting)
- Sample social media posts (AlmegaCo, Basem Hanna)
John Ballem - Web Editor, Copy Editor 