For more than two decades, I’ve provided web content management and copywriting support to leaders in the commercial real estate, telecommunications, insurance, automotive, and banking sectors.
Specialties include:
– Blogs/Articles
– Press releases
– Website copywriting/editing
– FAQ documents
– Email copy
– Social media copy
Check out my portfolio for writing samples, blog posts, videos, and links to websites I’ve created and managed.
Skills and Knowledge:
- Copywriting
- Copy editing
- CMS
- HTML
- WordPress
- Adobe Creative Suite (Photoshop, Acrobat, InDesign)
- Microsoft Office
- Microsoft SharePoint
- Hootsuite
Associate Editor
As a member of the consumer marketing team at Carfax, I edit and publish automotive news and advice articles that empower people to shop, buy, service, and sell vehicles with more confidence. Tools used include WordPress, Slack, and Google Docs.
My work supporting the launch of New Car Listings, together with editing and publishing dozens of monthly car deals and rankings helped drive record levels of consumer traffic to carfax.com in FY23.
“It has been a pleasure to work with John. He is a diligent editor with an eye for detail. He turns projects around quickly and brings clarity to even the most verbose prose. He is also a fierce advocate for good user experience and pushes teams to do better.” ~ Carter MacLeod – Managing Editor, CARFAX
Web Editor
With an investor database of almost 600,000 subscribers and over 100 million monthly page impressions, The Market Online is one of the world’s fastest-growing business and finance platforms.
As the web editor for The Market Online Canada, a leading financial news portal for self-directed small-cap investors, my responsibilities included writing, editing, and publishing trending stories. During my two-year tenure, I published thousands of articles.
“John was highly regarded in his Web Editor role at The Market Herald. He demonstrates a high level of professionalism, organization, leadership, accountability, reliability, interpersonal skills, and attention to detail. John takes pride in his work and would be an asset to any team.” ~ Charlotte Head: Vice President, Global Product & Media Solutions at Stockhouse, HotCopper & The Market Herald
Copywriter – Contract
I provided web and social media copywriting support on a contractual basis to several TCG clients including Johnston Equipment and Almega Co.
“John is an excellent addition to any growing team. He has an entrepreneurial mindset and goes the extra mile to ensure his clients are satisfied.” ~ Basem Hanna – President & CEO, Almega Co.
Referral Coordinator – Contract
In addition to completing several creative projects, I was responsible for intaking and managing ergonomic, accommodation, and mental health assessment referrals for BMO and Ubisoft employees.
Prior to my contract ending prematurely due to the onset of the COVID pandemic, I created and managed close to 80 BMO and Ubisoft employee case files.
“He was very open to feedback and easily fit into our office group!” ~ Melanie McLeod – Referral Coordinator, Gowan Consulting
Digital Communications Specialist – Casual
I authored several blogs, provided copywriting support for 3 external-facing websites, and managed UPLevel’s social media accounts.
Sales Communications Manager – Contract
I provided copywriting support to the group benefit sales and travel insurance teams.
“John and I worked on the Sales Communication team at RBC Insurance. John proved to be a hard-working team player, and brought good ideas to the table.” ~ Kate Hughes – Communications Coordinator, RBC Insurance
Assistant Manager, Programs
I provided day-to-day communications support to the Business Service Centre team.
“John’s published content reflected his ability to easily capture the
essence of senior leadership messages. Appreciated his creative approach. Professional all the way.” ~ Kerry Yarwood – former Senior Manager, Scotiabank
Sales Communications Manager
I delivered communications support to several business lines, including Commercial & Small Business Banking, Operations, Digital, and Compliance.
“John is a fantastic person to work with. He consistently delivers high-quality work with quick turnaround times.” ~ Sara Son Hing – Senior Director, Workforce Effectiveness and Readiness at RBC
Online Communications Specialist
I led the planning, launch, and ongoing management of Cadillac Fairview’s corporate intranet site, CF Connect. Provided content updates to cadillacfairview.com.
“John’s enthusiasm, creativity and commitment to delivering outstanding service to clients was critical to the successful launch and ongoing content management of Cadillac Fairview’s corporate portal.” ~ Heath Applebaum – Former Manager, Communications & Media Relations at Cadillac Fairview
TSR & Communications Specialist
As a Technical Support Representative, I provided front-line support to residential and small business high-speed internet customers. As a Communications Specialist, I supported the online communication needs of the call centre teams at Shaw Cablesystems and later Shaw Direct.
“His communication skills combined with his experience make John a strong asset to any team he collaborates with.” ~ David Park – Former Senior Manager, Customer Care
Education and Professional Development:
- Adobe InDesign – University of Western Ontario
- Business Communications – Sheridan College
- Business Writing – University of Calgary
- Computer Systems Support Certificate – Fanshawe College
Additional Resources:
- Resumes
- Recommendations
- Professional references available on request
- “Please allow me to introduce myself” – Promo video
John Ballem - web editor, copywriter 